Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

iPhone 4S users are ‘hungriest’ data consumers

Anuradha Shukla | Jan. 6, 2012
Findings from a new report by Arieso ‘Recent Smartphone Trends & the Extreme Data User’.

iPhone 4S users are the "hungriest" data consumers, according to findings from a new report by Arieso "Recent Smartphone Trends & the Extreme Data User."

These users demand twice as much data as iPhone 4 users and three times as much as iPhone 3G users.

Conducted in Europe in November 2011, Arieso's new study reveals explosive growth in mobile data demand due to increasing popularity of new smartphones, apps and services.

About one percent of subscribers now consume half of all downloaded data and the capacity issues plaguing mobile operators around the world are expected to worsen in 2012. 

Arieso is a provider of customer centric network management software solutions. Its study also shows that Google Nexus One users make twice as many data calls as iPhone 3G users.

"The introduction of increasingly sophisticated devices, coupled with growing consumer demand, is creating unrelenting pressure on mobile networks. The capacity crunch is still a very real threat for mobile operators, and it looks set to only get harder in 2012," said Dr. Michael Flanagan, CTO, Arieso and study author. "The mobile industry needs new investment and new approaches to boost network performance and manage the customer experience".

Preparing networks

Arieso has identified some very hungry handset users in its study that indicates different users and different devices exhibit very different demands on the network. The company advises operators to adequately prepare networks to support the new generation of smart devices.

The iPhone 4S users download 2.76 times as much data as users of the iPhone 3G and HTC Desire S users upload 3.23 times as much data as iPhone 3G users. 

"While the report provides general trends, the studies on which they're based demonstrate the importance to operators of understanding the increased consumption each type of smartphone brings. Despite stark industry warnings, mobile operators are still playing 'Guess Who?' with their subscribers," continued Flanagan. 

"Without adequately preparing networks to support the new generation of smart devices, operators risk spiralling and misplaced operational expenditure and delivering a sub-par quality of experience to customers. It's critical that operators redouble their efforts to limit the impact of this inevitable squeeze."

 

Sign up for MIS Asia eNewsletters.