Most analysts expect Apple to post another strong quarter later today, with sales growth dramatically higher than the PC industry average.
"Although the iPhone and iPad 'halo effect' is clearly bringing a lot of new people into the stores, the main reason is that Apple has successfully
transitioned the Mac into a qualitatively different thing from a PC," said Gottheil. "They've done that not on the basis of faster processors or more memory, but on the back of their customer support infrastructure."
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