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iPhone 5C production cut rumors 'tell us nothing'

Gregg Keizer | Oct. 17, 2013
Analyst scoffs at conclusions that iPhone 5C is selling poorly because Apple's contractors have scaled back production for the fourth quarter

While Apple touted a three-day total of 9 million iPhones sold the opening weekend — an 80% increase over the same period in 2012 — it has not broken down sales by model. The company regularly declines to provide such details, citing the competitive disadvantage of doing so.

When it holds its third-quarter earnings call on Oct. 28, it may update iPhone sales since the 5S and 5C launches.

Apple has extensively promoted the iPhone 5C — its national television advertising campaign is primarily for that smartphone — and seemingly has plenty on hand: On Wednesday, its U.S. online store said orders would ship within 24 hours. Meanwhile, orders for the iPhone 5S will ship in two to three weeks, Apple's e-store stated.

The talk about production cuts has not affected Apple's stock price, which in early trading today was up 0.3% to just over $500.


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