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iPhone 6 rumor rollup for the week ending April 5

John Cox | April 8, 2013
Production runs, price cuts, defying common sense, patent passion

Lacking a revolutionary design, according to Mawston, means that "you have to do the traditional business school implementations like manage costs and move quicker than your rivals."

"He said [that] to cope, Apple needs to take a page from Samsung and launch more products faster," according to the Journal.

Yet the story concludes by citing data, from Strategy Analytics, that in 2012, which was Samsung's best year in smartphones so far, Apple actually increased its share of the entire industry's profits, to 62%. Samsung, too, performed well: increasing its share of the profits to one-third from about 19%.

And in the U.S., according to comScore's' latest data, Apple has increased its share of the U.S. smartphone market against Samsung: "133.7 million people in the U.S. owned smartphones (57 percent mobile market penetration) during the three months ending in February, up 8 percent since November. Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers (up 3.9 percentage points from November). Samsung ranked second with 21.3 percent market share (up 1 percentage point) ..."

As The Loop's Jim Dalrymple put it, "And Apple is losing how?"

iPhone 6 or 5S nearly here because Apple cut iPhone 4/4S prices ... in Brazil

Everything is connected, see?

MacRumors found a Brazil website post that revealed price cuts for the iPhone 4 and 4S models. These cuts were "significant," according to MacRumors' Eric Slivka. In fact, they amounted to a 15% cut for the 4S and a heftier cut, about 25%, for the 2-and-a-half-year-old iPhone 4 model.

Slivka notes that the original post "does not note the reason for the significant price cut." He himself only suggests that the price cut might be, finally, the result of Apple and Foxconn's decision to assemble iPhones and iPads in Brazil for that market, avoiding very high import tariffs.

But others drew more ambitious conclusion. One commenter to Slivka's story, Plutonius, wrote, "Apple always slashes the prices to sell off inventory before a new product comes out. Brazil, India, and China will get a new low cost phone." This is one variant of the cheap iPhone rumor: that it's targeted only at, as one commenter charmingly put it, "poor countries."

Inevitably, someone connected price cuts in Brazil with the Future. At Macworld UK, the headline to David Price's post read, "iPhone 4 and 4S prices slashed in Brazil: iPhone 6 coming?

Brazil prices for the most recent model, iPhone 5, are unchanged. Maybe that means something.

iPhone 5S will be announced Thursday, June 20

The next iPhone will be unveiled Thursday, June 20, at a special media event (is there any other kind?), according to a post at a Japanese tech website, Mac Fan, picked up by another Japanese tech website, Macotakara, and finally by the English-speaking iOSphere, such as MacRumors


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