The iOSphere analyzed, dissected, interpreted and obsessed over Apple CEO Tim Cook's comments at the All Things D conference this past week, and didn't change its hive mind about any of the iPhone 6 rumors.
The general idea is "If he didn't say something about something, then the something could still be something. Eventually."
Thus the long-standing rumor, or hope, that future iPhones will have still-larger displays remains alive and well because Cook didn't say that Apple would never, ever build one.
Also this week, the iOSphere turns a favorable eye on Gaze Detection Technology, while turning a deaf ear to the American Civil Liberties Union; credible details, if still from anonymous sources, emerge about the Next iPhone's firmware — iOS 7; and the siren song of the Super Retina display.
You read it here second.
"Apple Leaves Options Open for iPhone 6 Models."
— headline to Josh Smith's GottaBeMobile post, following Apple CEO Tim Cook's comments that at Apple "We haven't been focused on working multiple [iPhone product] lines."
iPhone 6 will have a bigger-than-4-inch display because Tim Cook didn't say it wouldn't
Apple CEO Tim Cook's onstage interview at the recent Wall Street Journal All Things D conference has provided endless opportunity for obsessive analysis.
One example is the idea captured in a headline at GottaBeMobile: "Apple Leaves Options Open for iPhone 6 Models."
It seems astonishing that the idea that Apple is leaving its options open about anything would be considered newsworthy, as though somehow the past has shown that Apple closed off its options but has recently changed its mind.
GottaBeMobile's Josh Smith begins his analysis by dividing the "market" into two groups — "consumers who want a larger screen and ... an equally adamant set of users who don't want Apple to mess with the one-handed ease of use that comes with a 3.5-inch or 4-inch display."
"Perhaps the easiest way for Apple to appeal to both markets is to offer multiple iPhone models," he continues. "Not an iPhone 6 with a larger display and last year's iPhone 5S, but a collection of devices that arrive at the same time to serve specific users rather than a one size fits all solution."
His conclusion; "Based on the industry and rumors, 2014 and the iPhone 6 is the ... [earliest that] we would expect to see Apple release multiple iPhone models. While at least one analyst feels Apple will do this with the iPhone 5S, it is more likely that Apple will save such a change for a new generation."
Smith's first mistake is seeing a binary market that's determined by one primary decision: the phone's display size. Apple doesn't see the market that way.
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