Photo - (From left) Teh Heng Chong, Chief Operating Officer, Sales & Marketing of Mah Sing Group; and Georg Chmiel, Managing Director & CEO of iProperty Group.
iProperty Malaysia said it has launched the property industry's first virtual 3D property showroom with its new solution developed in-house called iProperty Goggles.
During the launch at the Home & Property Investment Fair, Georg Chmiel, iProperty Group's managing director and chief executive officer, said the new solution delivered an immersive experience to property buyers and investors.
"We are very excited to launch this innovative product that will change the way property showrooms are showcased with nothing more than a smartphone and a specially created virtual reality goggles. It's the most interactive way for property developers to showcase their latest developments," said Chmiel.
In addition, iProperty Goggles means that property developers can deliver visually-rich and appealing graphics of property developments for sale to both local and international buyers, he said.
"The device is portable and this makes it easier for developers to showcase their developments to prospective international and local property buyers and investors anytime anywhere," said Chmiel.
He said the iProperty Goggles "gives a virtual reality experience through specially created goggles worn by prospective buyers. Once worn, the device equipped with a mobile phone, will display visuals replicating the showroom enabling consumers to virtually walk through the showroom."
Property developer Mah Sing Group's chief operating officer, sales & marketing (High End), Teh Heng Chong, said: "We are are proud to be the first developer in Malaysia to use the iProperty Goggles to showcase the best that Mah Sing has to offer in our products. By leveraging on this new device we are able to use it anywhere, which is beneficial to both potential customers and Mah Sing as our properties will now be visually 'mobile.' We believe this will also reach out to more people, especially the younger crowd of consumers who are always interested in new and innovative marketing gadgets and platforms,"
iProperty Group's Chmiel said: "For property developers, the possibilities [offered by iProperty Goggles] are limited only by their imagination. Besides painting a visually-rich world to woo investors and property buyers, developers are also able to walk these prospective buyers and investors through the show house via 3D floor plans, produce 3D flythrough videos or a virtual room-to-room site visit.
"Property developers can now take advantage of this powerful platform to deliver a rich experience to their target audiences and save costs on their marketing activities and showroom renovations. They are also able to use the app as a platform to not just lure local investors but also international investors," he said.
Sign up for MIS Asia eNewsletters.