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IT's new assignment: Generate revenue

Mary K. Pratt | April 23, 2013
Sure, all CIOs seek to add value, but some are taking their quest outside the walls of the enterprise by targeting customers directly.

Purdue has licensed Course Signals for distribution, demonstrating how initiatives that initially draw attention to the quality of work done internally by IT can generate revenue, McCartney says. One good rule of thumb, he says: "If internal people will pay for it, there's a very high likelihood others will, too."


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