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Kenya takes lead in booming African mobile money market

Michael Malakata | Sept. 15, 2014
Technological and cultural trends have put Kenya at the forefront of the mobile money boom in Africa.

The rise in the use of mobile money in the region has also been fuelled by the increasing availability and use of mobile phones, both in urban and rural areas, as operators try to capture customers in rural areas to increase their customer base and improve on their balance sheet.

 

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