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Korea’s 11street continues Malaysian expansion, signs with KWC Fashion mall

AvantiKumar | June 25, 2015
KWC Fashion Mall is the first wholesale offline mall to go online, said the partners.

MoU signing between KWC and 11street 

Photo - (From left) Charlie Jeon, Chief Operating Officer, 11street; Hoseok Kim, Chief Executive Officer, 11street; Fiona Bong, Centre Manager, KWC; and Marie Ann Francis, Advertising & Promotions Manager, KWC.


Korean e-commerce platform 11street, which officially launched its Malaysia edition earlier this year, has continued to expand by partnering with offline wholesale mall KWC Fashion Mall.

More than 2,000 products will be added to the fashion mall's products, some of which are already online at 11street, said the partners, during the signing of the memorandum of agreement in Kuala Lumpur.

11street chief executive officer Hoseok Kim said more consumers are becoming connected on their devices and this has led to an increasing shift for more businesses to include omni-channel presence as part of their consumer relationship strategies.

"The partnership between 11street and KWC is significant because this further reinforces our ongoing commitment to expand our range of products and to offer the best variety to consumers," said Kim. "Adding a wholesale mall will certainly widen the online retail site's repertoire, boost consumer experience and provide more for shoppers to look forward to as 11street continues to add new merchandise every day."

"Being a cultural-rich country, Malaysia is known for its vibrant choices of fashion apparels," he said. "The partnership between 11street and KWC significantly reinforces our ongoing commitment to enable our consumers to find what they love at 11street with the expanded range of trendy offerings - what's better than having the best variety of items at wholesale prices."

"Our broadly collaborative-curated content via a mobile app enables consumers to access hot items and products quicker, especially on the 'Shocking Deals' Section where we provide the Lowest Price Guarantee giving consumers better value for their purchases. Coupled with our Hari Raya promotions, consumers can navigate and shop for what they love at 11street effortlessly for themselves, friends and family during this festive season. So do stay tuned for more updates," Kim said.

Fiona Bong, centre manager of KWC, said: "11street is a gateway to new target audiences for the various merchants that we have under our roof. In today's fast-paced, cost-conscious and competitive environment, it is no longer enough to rely on just one single go-to-market channel. As such, integrating e-commerce into the mix will definitely help our merchants to grow and achieve better sales, and the same time, it also help bringing awareness to their shops in the physical mall."

KWC Fashion Mall's developer, Kenanga Wholesale City, is a part of the local conglomerate Kha Seng Group.


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