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Leaked Windows 8 tablet pricing suggests Asus is targeting big spenders

Jared Newman | Sept. 19, 2012
Asus' first batch of Windows 8 tablets won't come cheap, at least according to a leaked product roadmap full of pricing details.

Something doesn't add up here. Either the leaked roadmap is inaccurate, or Asus has gone mad and priced its Windows 8 devices high above the competition. And this doesn't seem very Asus-like. The company, after all, is delivering the Android-based Nexus 7 for $199, and all its previous Android tablets have undercut the pricing of direct competition. This is what Asus generally does. It sells great hardware at killer prices.

With so many other PC makers preparing their own Windows 8 hybrids -- many with designs that are similar to the Vivo Tab -- any type of high-end pricing approach could spell big trouble for Asus.

 

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