KUALA LUMPUR, 14 MARCH 2011 - Malaysian and South Korean communications firms Packet One Networks (P1) and SK Telecom will continue to growth the partnership's subscriber base for fixed and nomadic broadband users in Malaysia.
P1 chief executive officer, Michael Lai said P1's current subscriber base on its fixed wireless broadband services is expected to continue growing in 2011. "We will expand our focus to grow market share in the nomadic broadband segment on the back of wider coverage and a more robust network. As part of the strategy to help accelerate customer acquisition, P1 will be introducing innovative packages and devices at competitive prices to clearly differentiate it from the competition for both segments."
SK Telecom's envoy to P1, Dr Ahn Hoekyun, who is the chief strategy officer and deputy CEO of P1, said: "We see a significant window of opportunity now to further solidify our leadership position in Malaysia as the top 4G broadband provider. P1 is the only broadband provider in Malaysia capable of catering to users requiring high data capacity as well as high-speed wireless connection at great value for money."
"Six months into partnering with SK Telecom, P1 achieved a key milestone of 280,000 subscribers in early January this year, adding about 56,000 subscribers to its network in the last quarter of 2010," said P1's Lai. "P1 continues to be the largest 4G operator in the nation with a first mover advantage in the 4G space. P1 has gone through steep learning curves over the past two years, and will continue to learn and improve so that our consumers can enjoy P1 4G broadband services at affordable prices."
"SK Telecom is glad to be part of the rapid growth of broadband in Malaysia and will work closely with P1 to sustain a robust network and to develop winning go-to-market strategies," said SK Telecom's Dr Ahn.
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