Photo - Vic Mankotia, Vice President, Solution Strategy, Asia Pacific & Japan, CA Technologies.
While both Malaysian business and IT departments follow the global trend of accepting the value that Bring Your Own Identity [BYOID] initiatives deliver, more security needs to be in place in light of the latest threat reports, advises IT management solutions firm CA Technologies.
Vic Mankotia, vice president, solution strategy, Asia Pacific & Japan, CA Technologies, said that the adoption of BYOID, which allowed the use of social networking or digital IDS for application login, has been increasing. According to a recent joint report by the Ponemon Institute with CA Technologies - 'The Identity Imperative for the Open Enterprise 2014,' which covered two key Asia Pacific Japan (APJ) countries, India and Australia: Globally, 50 percent of IT and 63 percent of business users express interest in BYOID and this percentage is even higher amongst APJ business users (67 percent).
Mankotia said that Malaysia was on its way to "become a technologically savvy society as more users gets connected through their digital devices. Unfortunately, according to the Sophos Security Threat Report 2013, Malaysia is also the sixth most vulnerable to cybercrime with cyber criminals having hit Malaysia to the tune of RM1 billion in losses."
The increased threat landscape, which has already put pressure on an organisation's ability to roll out new technologies as well as ease user experience with online logins, was now compounded by verifying credentials of social networking or third party digital IDs used in BYOID.
"Interest in BYOID is strong because it lets customers use a digital identity from a trusted third party such as PayPal, Facebook, Microsoft, or Google to log into websites without having to register and create another new account," he said. "As consumers grow weary of "registration fatigue", social IDs make sense in the enterprise, driven by the need for simplicity in the user experience and managing the overheads for scalable authentication support. Nevertheless, social IDs which lack the security credentials necessary to protect company information and individual data can also cause more problems for businesses."
Four key insights
Mankotia said organisations needed to meet security expectations while helping to meet business goals of engaging and enhancing customer and employee experience.
The report that CA Technologies conducted with the Ponemon Institute delved into business user and IT department expectations in respect of BYOID, he said.
Mankotia said the report identified the following four key insights regarding the future of online identities that are important for businesses in Malaysia to understand and adopt in their technology investment and identity strategies:
1) Interest in using social IDs for login is high, especially for mobile and web customers.
The high level of global interest in BYOID was even higher in Asia Pacific & Japan (APJ) with business users at 67 percent. Simplifying users' experience will a large role in maintaining this interest.
"In today's application economy, access to applications has to be simple and secure," said Mankotia. "This interest in BYOID for mobile customers reflects the continued growth of mobile apps and devices as an increasingly popular way for customers to engage with organisations. Using an existing digital or social identity issued by a trusted third party to access applications can help organisations meet the need for simplicity and a positive customer experience."
2) Additional security developments could drive increased BYOID adoption.
While simplicity was a driver for BYOID, security was still a primary concern for its adoption. The majority of IT and Business users said identity validation processes would help increase BYOID adoption as this assures the company and its IT department of its enhanced security. Additionally, implementing fraud risk engines also rated among the top three across both groups.
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