In APJ, business users feel that simplified user registration would help the most (80 percent). Interestingly only 27 percent of business respondents globally believed formal accreditation of the identity provider was very important, while 59 percent of IT users believe formal accreditation is very important.
"So far, less than 20 percent of the respondents have deployed BYOID. On the other hand, more than half plan to do so over the next two years. That leaves us with plenty of time to think through a workable solution that provides a reasonable balance of risk versus user convenience in driving the adoption of BYOID." he said.
3) Preferred identity provider varied based on the situation and region.
Users are more likely to agree that their organisation would be able to offer more online services and programs if those digital identities were validated by a trusted third party.
However, the choice of preferred identity provider differs from one group to another. When asked what social ID was of most interest to their organisation, IT users ranked PayPal as the preferred identity provider across all regions. Business user responses varied with Amazon edging out PayPal and Microsoft. When asked what social ID respondents preferred as a consumer, Google was highest ranked among both IT users and business users globally but Facebook was the provider of choice for business users in APJ.
4) Identity is now viewed as a contributing growth asset as well as a security component.
Both IT and business users agreed that an important reason for BYOID adoption in their organisation is to achieve a stronger identity credential and get a higher level of confidence in identity verification especially in APJ, where 79 percent of business users feel this way.
But business users globally cited capturing attributes about users as the biggest benefit (89 percent). This indicates an evolving view of identity. No longer viewed as simply a component for protecting data, identity is now seen as a value asset that can provide data which could drive incremental revenue and help maintain customers.
"A holistic examination of the attitudes uncovered in the research show two clear views of identity," said Dr. Larry Ponemon, chairman and founder, Ponemon Institute. "IT continues to take a traditional risk-based, security view of dealing with identities, while the business side takes a more value-based, customer-centric view of identity. In order to gain the most value from any BYOID initiative, these two groups must collaborate and become allies for secure business growth."
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