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Malaysian content industry worth almost US$5B: MDeC

AvantiKumar | March 19, 2014
The fourth iteration of MDeC's Kre8tif! conference gathered international and Malaysian content professionals to share insights.

Lead - Kreatif! 2014 modified 

Photo - Kamil Othman (Vice President for the Creative Multimedia Cluster at the Multimedia Development Corporation (MDeC)); Datuk Badlisham Ghazali (Chief Executive Officer, MDeC); Y.B Dato' Sri Ahmad Shabery Cheek (Minister of Communications & Multimedia); Dato' Sri Abdul Rahim Mohamad Radzi (Chief Secretary of the Ministry of Communications & Multimedia); Datuk Che Azemi Haron (Deputy Chief Secretary II the Ministry of Communications & Multimedia); and Ng Wan Peng (Chief Operating Officer, MDeC).


During the recent fourth annual international creative content conference called Kre8tif! in Kuala Lumpur, the Malaysian ICT agency Multimedia Development Corporation (MDeC) said the local content industry is thought to be worth almost RM16 billion [US$4.89 billion].

At the two-day event, which gathered international content professionals to share insights with Malaysian creatives at the Damansara Performing Arts Centre [DPac], MDeC chief executive officer Datuk Badlisham Ghazali, said, "The Malaysian creative content industry is estimated to be worth RM16 billion [US$4.89 billion), based on figures from the advertising, TV and films, radio, animation, games, music, interactive software and new media segments."

"In fact, we are now even exploring different revenue streams from gaming, licensing and merchandising, edutainment and mobile apps," said Badlisham. "Platforms such as this [event]  will help support the creative content industry which already contributes about 1.6 percent to Malaysia's GDP [gross domestic product).. The speakers and presenters that will be speaking at Kre8rif! are well known experts in their respective fields. Therefore we hope that our participants will make full use of this opportunity and continue to boost their skills, knowledge and capabilities."

He said MDeC's Kre8tif! is a platform to spark innovation and exploration of the major trends across the creative sector with the leading minds in digital content, arts and the entertainment industry. "The "pohon beringin" ('Banyan tree') art installations, illustrated in ornate Wayang Kulit style, marked the theme of a thriving local creative content industry."

The event was officiated by the Minister of Communication & Multimedia Yang Berhormat Dato Sri Ahmad Shabery Cheek, who said,  "Malaysia has come a long way in developing its creative industry over the past decade."

"In the past few years we have seen the successful introduction of the country's very own animation movies and series to the international arena," said Shabery. "I am pleased to see that Kre8tif! has seen the support of so many renowned creative experts from around the world at Kre8tif! and I hope that they will continue to support MDeC's initiative in creating more opportunities for the Malaysian industry and creative content talents in the future."

International speakers included:

  • John Hughes, President of the John Hughes Institute and the founder of Rhythm and Hues and led the studio for 26 years, earning three Academy Awards for Best Visual Effects ("Babe," "The Golden Compass," and "Life of Pi,") as well as five technical Academy Awards for achievements in science and engineering, including in 2014 for Rhythm & Hues animation program.
  • Catherine Owens, Artist & Director, is an Irish artist and director living in New York City. Her work is largely installation based, originating from ideas that evolve through drawings, painting, sculpture, photography, sound, film and video. She is known for her collaborative work as the creative director of screen imagery for the Irish band U2 on their last five world tours. She is the principle co-director and a producer of the film titled U23D.
  • Diffan Norman, Artist, Filmmaker & Designer, is a Kuala Lumpur born Los Angeles based multi-disciplinary artist, filmmaker and designer. Diffan's diverse body of work has been featured at the Sundance Film Festival, SXSW, ResFest, The International Film Festival of Rotterdam, The 27th Clermont Ferrand International Short Film Fest, The New York Asian American International Film Festival, BDA World Gold Design Awards, and The National Art Gallery of Malaysia.
  • Yoshioki Okamoto, General Manager, Global Business Development, is passionate about the effective use of technology, media and cultural resonance, especially in emerging markets. He has been a key driving force in forging alliances with leaders in the Internet, Communication and Technology industry in Southeast Asia


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