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Maxis launches MYLAUNCHPAD

AvantiKumar | May 25, 2011
Malaysians can now access one destination on different devices for relevant content and free e-mail through MYLAUNCHPAD.

Maxis ambassadors showing MYLAUNCHPAD on the tablet

PHOTO - Maxis ambassadors showing MYLAUNCHPAD on the tablet.

KUALA LUMPUR, 25 MAY 2011 - Malaysian communications provider Maxis recently launched Dunia Internetmu [or MYLAUNCHPAD], which gives users access to secure local content aggregrated onto a single URL on their mobile devices, the Web or their television screens.

Called MYLAUNCHPAD, Maxis chief operating officer Jean-Pascal Van Overbeke said Maxis subscribers would also have free myMaxis e-mail accounts that provide unified messaging and social feed (e.g. SMS, MMS, multiple e-mail accounts, social networking sites) through one single inbox. "In addition, these accounts can be accessed through any mobile phone, not just smartphones. With Dunia Internetmu, Maxis hopes to address current barriers to Internet penetration by providing alternative access to the Internet through mobile devices that are more affordable and enjoy penetration rates breaching 100 per cent; far exceeding PC penetration rates in the country."

Van Overbeke said Dunia Internetmu was part of Maxis' larger goal to connect more Malaysians and to support the national Economic Transformation Programme's Communications Content and Infrastructure (CCI) National Key Economic Area (NKEA) that calls for the creation and provision of more local content.

"Today, Maxis is making it extremely simple for Malaysians to connect to the Internet," he said.  "In a country such as Malaysia, where the national mobile penetration rate is estimated to be more than 100 per cent, it makes sense for Malaysians to access the Internet via devices other than the PC. Already, we have 7.2 million Maxis subscribers surfing the Internet via their mobile devices; with 44 per cent of online Malaysians having browsed the Internet from their mobiles in the last 30 days."

"Our Dunia Internetmu initiative is helping us to cast our net further to include all 29 million Malaysians in our ongoing quest to provide more Malaysians with convenient mobile access to e-mail and messaging platforms as well as relevant local content, easy accessibility to the Internet and a secure surfing experience via a single URL through MYLAUNCHPAD," said Van Overbeke.



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