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MDA to nurture online content creators in Singapore

Nurdianah Md Nur | May 22, 2015
It recently hosted a bootcamp with Maker Studio to teach aspiring content creators how to create compelling videos and attract a fanbase.

As part of its efforts to nurture Singapore's digital content creation capabilities, the Media Development Authority (MDA) recently partnered Maker Studios to host a Maker Bootcamp in the republic.

Last month, Maker Studios called for aspiring local online content creators to submit a video themed Best Day of My Life, discussing an experience or an imagined ideal day. Out of the 100 applications received, 30 were selected -- based on creativity and quality-- to attend the two-day bootcamp on 20 and 21 May 2015.

Featuring panel discussions and hands-on workshops, the bootcamp provided participants the opportunity to co-create content with Internet celebrities. The stars include Singapore's WahBanana, US' The Fung Brothers, India's All India Bakchod, and Malaysia's Dan Khoo. Participants were taught how to create compelling videos, promote content via social media, and build a strong brand to attract a fanbase.

"With so much content available on the Internet, Singapore's online video creators must make content that is great and discoverable, so that they will stand out from the crowd and win fans," said Angeline Poh, Assistant Chief Executive (Industry) at the MDA.

She added that this partnership is part of MDA's long-term efforts to work closely with industry partners to "develop a new generation of content creators who will thrive in the global online arena." In March this year, MDA announced that it plans to establish a Creators' Space to provide shared production facilities and nurture a community of online content creators. 


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