Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Microsoft, Apple cut deals to clear out tablet, notebook stock

Gregg Keizer | June 4, 2013
Microsoft and Apple last week kicked off promotions that may signal inventory clearing as they prepare their next generations of hardware.

Microsoft has so far declined to state Surface RT and Surface Pro sales figures. IDC pegged Surface RT shipments — which are different than sales, since they account for devices manufactured but not yet sold — for the fourth quarter of 2012 at about 900,000 units, but just 200,000 for all Windows RT-powered devices, of which the Surface RT represented the bulk, in Q1 of 2013.

Like its rival, Apple also launched a promotion last week that could be seen as an attempt to clear out inventory.

On Thursday, Apple got an early start on back-to-school season — or at prep graduation gift giving — by doubling the educational discount of the 13-in. MacBook Pro notebook to $200, lowering the price of the entry-level laptop to $999 for parents and teachers of K-12 students, as well for as college teachers, staff and students.

The more expensive MacBook Pro with 8GB of memory, a faster processor and a larger hard disk drive, now costs $1,299 in that same deal, $200 under the retail list price.

Neither of the MacBook Pro notebooks at discounted prices includes the Retina-style display.

Apple is expected to announce new MacBook laptops at its Worldwide Developers Conference (WWDC), which starts June 10 in San Francisco. Those new laptops will likely feature Intel's Haswell processors that promise 50% longer battery life and double the graphics performance of the Core CPUs known by their code-name Ivy Bridge.

Supplies of some models of the MacBook Air line have also been in short supply, an indication that that line will also be refreshed at WWDC with the Haswell processors.

 

Previous Page  1  2 

Sign up for MIS Asia eNewsletters.