PHOTO - Microsoft Asia Pacific Software Industry Development Senior Manager, Kirk Drage.
KUALA LUMPUR, 3 JUNE 2011 - Microsoft's programme for start-up companies - Microsoft BizSpark - is having a significant impact in Asia, said the company.
During the first Asia Pacific start-up community event, which included an online 'live' forum of technopreneurship activity in the region, Microsoft Asia Pacific Software Industry Development senior manager Kirk Drag said: "For the first time in the Asia Pacific, Microsoft organised an interactive online platform connecting Microsoft executives and members of the entrepreneurial community on which they shared experiences, discussed on challenges faced, networked and, essentially, offered support for all young companies."
"We were pleased to have received feedback from online delegates especially budding technopreneurs that the inaugural event had played a crucial role in generating sales leads, establishing credibility and providing an invaluable opportunity for them to showcase their capabilities," said Drage.
He said that since the launch of Microsoft BizSpark three years ago, it had recorded more than 3,000 companies in the Asia Pacific, which employ more than 6,000 software developers. "The region is now widely regarded as the innovation hot-bed for technology start-ups where 'made in Asia Pacific' products (including those involving cross-border collaborations) increasingly compete on the global market with products made in 'the West'. In addition, Microsoft has some 180 BizSpark 'Network Partners' - organisations like software incubators, venture capitalists, universities, various government trade and development agencies, which partner with Microsoft to provide a full suite of services to maximise the support and opportunities to Microsoft BizSpark members."
"A success story of one of Microsoft BizSpark network partners is Bart Jellema who is now already working on his next start-up venture, ZeroMail: http://zeromail.com after achieving remarkable success on his previous venture through the Microsoft BizSpark programme," added Drage.
"Cash-flow management is very important especially for start-ups like us," said Zero Mail's Jellema. "Hence, open source technologies are very attractive to us for cost reasons. At the same time, we'd like to use the best technologies available to get to the market as quickly as we can. The Microsoft BizSpark programme allows us to pick and choose the best technologies available while not requiring upfront cost outlays, whether it's open source or not."
"Microsoft's corporate ethos of helping people and businesses to realise their full potential is manifested by its numerous innovative and groundbreaking initiatives and programmes, whether to transform education systems around the world, provide people with greater access to technology for better living, enable organisations to be more efficient or empower businesses to be more competitive," said Microsoft's Drage.
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