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Microsoft seizes floor space in Best Buy for Windows mega mini-stores

Gregg Keizer | June 14, 2013
Could 'move the needle' on Windows 8 and new form factors, argues analyst.

"This puts the onus on Microsoft to shore [up] the gap as it relates to the buying experience," said Moorhead. "With Windows 8, consumers were confused when they went into Best Buy. And if they're confused, they'll sit on the sidelines. The new form factors are different, and there needed to be an educational process."

Presumably, the better-trained staffers will be able to play that "teacher" role.

Ultimately, the proof will be in the selling, the analysts said. But Baker thought it was a brilliant decision on Microsoft's part because it will now have a place to poach rivals' customers.

"Best Buy sells every platform and brand," Baker said, ticking off Microsoft, Hewlett-Packard, Samsung, Apple and others. "The best place to capture a competitor's customer is in retail, where you're right next to your competitor. Microsoft will now have those opportunities."


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