Online group buying firm Groupon Malaysia together with the Miss Universe Malaysia Organisation and GRIM FILM have launched a 'Be the Difference' fundraising campaign, which encourages Malaysians to help charitable causes.
Groupon Southeast Asia and India vice president and general manager Joel Neoh said the Miss Universe Malaysia finalists, who would be supported on the Groupon Malaysia platform, would serve as ambassadors to 17 charitable organisations.
"With 'Be the Difference' campaign, we wished to demonstrate to society that with greater awareness, simplicity of modern technology and a little bit of generosity, a lot can be achieved in improving the lives and wellbeing of those less fortunate than ourselves," said Neoh.
He said with the tremendous popularity of group-buying in Malaysia, the team at Groupon felt compelled to support those in need as a community service as the platform had proven itself extremely effective.
"Through these collaborations with Miss Universe Malaysia Organisation and GRIM FILM we hope to further demonstrate the potential of group buying power, beyond that of personal or financial gain," said Neoh.
Through a special microsite hosted by Groupon, Malaysians will have more than 300 hours to contribute to 17 separate causes which were chosen by the 17 finalists of the next Miss Universe Malaysia 2013, he said.
Neoh said the full proceeds generated by 'Be the Difference' campaign would then be channelled directly to these charitable organisations. The 17 organisations selected by the next Miss Universe Malaysia 2013 finalists are Shelter Home for Children, HOPE Worldwide, Rumah HOPE, SPCA Selangor, KIWANIS Job Training Centre, Malaysian Dogs Deserve Better, Rumah Kasih Nurul Hasanah, Dyslexia Malaysia, the House of Joy, the Good Samaritan House, the Shepherd's Centre Foundation, the Saint Barnabas Home, the Precious Children Home, SPCA Sabah, SPCA Sarawak, Malaysian Nature Society and Yayasan Chow Kit.
National Director of Miss Universe Malaysia Organisation, Andrea Fonseka, said: "Miss Universe Malaysia has a proud history of supporting communities and creating greater awareness around issues which really do matter in our society. The diversity of charities which have been selected are a further reflection of the diverse views and issues which matter to our 17 finalists and which they hope to create greater appreciation for, and we hope Malaysians will join us Being The Difference to those in need."
The 'Be the Difference' microsite will be featuring 17 different causes on Groupon from 29 October to 11 November 2012, giving Malaysians more than 300 hours in which they could join Groupon, Miss Universe Malaysia Organisation and GRIM FILM in Being The Difference. For further details and to contribute to 'Be the Difference' campaign visit http://mumo.groupon.my
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