Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Mobile devices and the healthcare industry

Ike Suarez | June 24, 2014
Results show mobile gives healthcare players a new medium for interaction with consumers.

There is an opportunity for players in the healthcare industry to reach out to consumers via mobile devices, according to a survey by predictive analytics and decision management applications developer, FICO.

A press statement by the San Jose, California-based vendor said results of its survey, done in a number of countries, showed 80 percent would like the option to interact with healthcare providers.

Such providers include government and private insurers, hospitals, pharmacies, mail-order drug companies, third party administrators and clinics.

Consumer Preferences

The survey inquired into consumer preferences with regard to mobile, online and in-person interactions with health care providers.

Sample size involved a total of 2239 adult smartphone users from the UK, Australia, Brazil, China, France, Germany, India, Italy, Japan, Korea, Mexico, Russia, Turkey and the United States.

A few other results from the survey were the following:

  • 76 % are keen to be reminded for their medical appointments
  • 69 % would like to receive reminders to arrange appointments or to prompt them
  • 56 % trust healthcare organizations with personal data


Sign up for MIS Asia eNewsletters.