PHOTO - Launch of Astro On-The-Go
Malaysian satellite and media provider Astro has launched a video on demand service - Astro On-The-Go - for mobile devices for its customers.
Speaking on May 30 2012, Astro chief executive officer Dato' Rohana Rozhan said that subscribers to its satellite channels in Malaysia could now catch up on programmes and watch live events across multiple online and mobile devices including the Apple iPad.
"As a leading-edge innovator, Astro has many 'firsts' like High Definition, 3D, PVR and Astro First," said Rohana. "Today, we proudly unveil another innovative 'first' and I am proud to introduce Astro On-The-Go, an innovative new service where you can enjoy your favourite shows on the devices of your choice. Astro On-The-Go is an individual's Personal TV experience which you can take with you, your favourite Astro shows from your home to your smartphone, tablet and laptop on the go. For instance, you can be enjoying live football matches on your iPad while you are traveling in your car."
"Astro On-The-Go also satisfies the demands of the younger generation and is the perfect complement to their lifestyle choices," she said. "Astro On-The-Go marks our journey from the living room to all rooms within each and every household. We at Astro aspire to grow our customer base by addressing the lifestyle needs of not only the household, but also the individuals within each home. Through Astro On-The-Go and more innovative services to come, we believe we can be the customer's choice for entertainment, education and information."
Rohana said that Astro On-The-Go (www.astro.com.my/onthego) would be available in three phases. "In the first phase, all Astro customers will be able to experience free preview of Astro On-The-Go from today until 31 August 2012. This free preview includes 11 TV channels, Catch Up Titles, Video On Demand Titles and LIVE events. In addition all Astro customers will be able to catch all 31 LIVE matches of UEFA EURO 2012, exclusive UEFA Catch Up videos, and UEFA VOD titles via Astro On-The-Go on their device of choice."
"The commercial roll out of Astro On-The-Go, which starts on 1 September 2012 onwards, will see only Astro B.yond IPTV customers and customers with more than one decoder will be entitled to the service. During this phase, Astro On-The-Go will be extended to Android devices too," she said. "Phase three culminates in Astro On-The-Go being offered to all Astro customers and subsequently to non-Astro customers by the end of the year."
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