Why it's cool: The notebook is small enough to make mobile workers feel like they're carrying around the latest-and-greatest thin notebook, yet big and powerful enough to make the IT group happy (on both the security side and software side). Unlike other ultrabook models, the 9470m doesn't feel like it will break into 50 pieces if you drop it (although it's not protected for large drops like more rugged notebooks).
The long battery life options are also impressive -- depending on the battery chosen (as well as the hard drive type you pick), you can get from 8.5 hours up to 21.75 hours of battery life. That's a lot of work that can get done before you need to worry about where you've stashed the power adapter!
Some caveats: The version I was sent included Windows 8, which dampened my enthusiasm greatly. It's unclear why someone would want a Windows 8 notebook without a touchscreen -- the display on the 9470m is not a touchscreen. You can get the notebook with Windows 7 flavors installed (as well as FreeDOS), so it's hard to completely ding the notebook for this problem. I'm also not a fan of the dual headphone/microphone combo port, which can make for difficult webchats (most headsets I use still use the dual jacks).
Grade: 4.5 stars (out of five)
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