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Neiman Marcus wants to merge the online and in-store shopping experience

Sharon Gaudin | Jan. 20, 2016
Tech is no longer just about beefing up e-commerce; in-store shopping now in play.

"Once you've established that the [retailer] knows you as a customer, online and in-store, there's a lot you can do," said Gottheil. "You can have your own personal online representative, who communicates with in-store personnel… This is expensive, which means only higher-end retailers can do it, but it's a way of providing more value."


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