RIFAI: I think organizations are asking for finished intelligence at this point. They just want to know what the answer is. They have already made substantial investments and they want to be able to leverage those investments in a way that's meaningful. And I think there are technologies out there, specifically in the analytics layer, that allow you to do just that. You are just simply collecting the information today, but now you can turn it into something that answers fairly complex questions and enables you to make informed decisions.
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