Nokia has lent its support to ONE's new music-based campaign, agit8, which showcases the progress that has been made against poverty and amplifies calls for further action.
It is doing so by spreading the word about the campaign through images captured around the world.
Netizens are encouraged to share images, stories and experiences that support the theme of "Progress via Protest" via Twitter using the hashtag #nokiaxONECampaign or through Nokia's official Facebook page.
On agit8 campaign
As part of the agit8 campaign, evocative images taken by photojournalists, bloggers, amateur photographers and celebrities using Nokia's Lumia 920 smartphone will be projected onto the Tate Modern in London the evenings of 11-13 June. A new film will also be projected on the façade of the art gallery.
Those unable to head to Tate Modern can view other photographs taken using Nokia devices on one.org/protestsongs.
The site will also include video performances of everyone — from internationally known artists to street buskers — performing their own rendition of classic protest songs. This allows users to add their voice to the war against extreme poverty.
"Advocacy at its core is a collective experience, a movement that is meant to be shared with others. People share their experiences through pictures, making Nokia the perfect partner for our members to connect and campaign against extreme poverty," said Jeff Davidoff, chief marketing officer at ONE.
Sign up for MIS Asia eNewsletters.