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Online video beats social media in the enterprise

Matt Kapko | March 27, 2014
A new study from Wainhouse Research reports that viewership of live online video for business purposes is more than double that of social media. Total hours of viewership in the enterprise reached 1.12 billion hours last year and could hit 3 billion hours by 2017.

"Video is an incredibly valuable tool if you're showing somebody how to do something," says Hunstable, referring to the growing use of live online training across large and disjointed business groups.

Wainhouse Research projects live online video for business will double from 1.12 billion hours last year by 2016 and almost surpass 3 billion total hours in 2017.


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