Protect your company's reputation
While Facebook Graph Search is an exciting addition, it also brings some privacy holes that business owners need to seal up. By being aware of the dangers it brings, you can protect your business and add a new phase to your Facebook marketing strategies.
For example, many users are concerned that Facebook Graph Search can unearth long-forgotten, embarrassing photos from college bashes. Most professionals carefully guard their online reputations these days, knowing that undesirable online postings can negatively impact their careers, not to mention their businesses. To that end, make sure your Facebook Page has the content you need while you carefully review the content of any personal pages you have in place. Additionally, encourage any employees representing your business to do the same.
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