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Retailers tracking customers via Wi-Fi suggests that privacy really is dead

Taylor Armerding | Nov. 25, 2013
"Privacy is dead -- get over it," has been a mantra of private investigators for years.

Herold called the Code of Conduct "a good start," but said it is only a start. "We all need to be more aware of ways in which we are giving out our personal data, and limit that significantly," she said, "but we also need to establish information security and privacy standards by which Big Data can be used. There's scarcely anything being done like this now that I'm aware of."

 

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