Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Singapore’s Shangri-La Hotel partners WeChat to launch social mobile programme

Zafirah Salim | Sept. 12, 2014
To celebrate this partnership, the hotel has launched a “Share and Win” campaign to encourage users to share news of this initiative.

Shangri-La Hotel, Singapore announced yesterday (September 11, 2014) that it has collaborated with social application WeChat to boost engagement with its guests in Asia.

WeChat users can now make accommodation and dining reservations, learn about special offers, understand the hotel's facilities and check their reservation status upon subscribing to Shangri-La Hotel, Singapore's WeChat official account at ShangrilaSG.

To celebrate this partnership, the hotel has launched a "Share and Win" campaign to encourage users to share news of this initiative.

To participate in the campaign, users simply need to follow Shangri-La Hotel, Singapore on WeChat and share the hotel's page through the Moments tab. Thereafter, recommend it through a group chat and then send screenshots of it to ShangrilaSG. The campaign will be open until September 26, 2014; and three lucky winners will stand to win a one-night stay in the Garden Wing Pool View Room with breakfast for two.

"This is our first collaboration with a hotel in Singapore and we are excited to be able to work with Shangri-La Hotel to provide users with a more personalised travel experience," said Louis Song, Country Manager for WeChat in Malaysia and Singapore. "This is made possible by enabling users to explore and manage their hotel bookings seamlessly on the application, thus enriching usage experience for users across Asia."

"The new-generation of Asian travelers are sophisticated, knowledgeable and tech-savvy. By engaging with them through WeChat, we are delivering our services and offers directly into their hands," added Reto K. Klauser, vice president and general manager of Shangri-La Hotel, Singapore.

 

Sign up for MIS Asia eNewsletters.