The World Stamp Exhibition will be held in Singapore for the third time this upcoming August, following its last hosting gig in 1995. To commemorate this exhibition and the nation's 50th birthday, Singapore Post (SingPost) will be issuing two special edition stamps that are integrated with augmented reality.
Set to be launched on July 1, these stamps will be the first of its kind in Singapore. Two stamp designs are revived from past issues - the first is of the national flag of Singapore; and the latter is of four hands of different races clasping the wrists of one another with the map of Singapore in the background, indicating unity amongst the people.
According to SingPost, these augmented reality elements can be viewed with a mobile app named 'MARC', which is available for download on both Google Play and Apple App Store. The user simply needs to scan the stamp with the app, and a video montage would appear.
"SingPost is always trying to reinvent itself and we are always looking out for new novel ways to make stamps more interesting," said Peggy Teo, SingPost's assistant vice-president of philatelic and stamps.
"Because this year is a very special year, we wanted to bring history to life through this small piece of stamp. Using augmented reality, we could then have the history of Singapore, our Singapore story, told through this tiny little stamp. And with the video, the montage, our history, what we have developed - basically the whole Singapore story - comes to life from these sets of stamps," she added.
Sign up for MIS Asia eNewsletters.