Telstra has struck a 10-year deal with Racing Victoria to deliver connectivity for broadcast, media and data services.
The partnership sees Racing Victoria adopt the Telstra Digital Video Network a newly launched digital video network, along with licences for Telstra owned video analytics firm Ooyala.
It will also include production services from Telstra owned Chief Entertainment, and satellite delivery services from third party broadcast services provider, Globecast.
The combination of services will enable Racing Victoria to expand the broadcasting of Victorian thoroughbred racing with enhanced racecourse connectivity, improved mobile end-user access and near-real time live media streaming.
From early 2016 following the installation of the digital video network, Racing Victoria will have the capability to deliver multiple broadcast feeds from Victoria's 24 premier racecourses, which host more than 80 per cent of the state's TAB race meetings.
This will enable it to build the camera angles available to fans, as well as incorporate new and innovative data into broadcast streams.
Through the services of Globecast, Racing Victoria will also deliver an enhanced satellite service to the remaining 27 country tracks that host TAB race meetings.
The partnership with Telstra provides the capability for Racing Victoria to service multiple broadcast partners, including wagering service providers, whilst continuing to support vision on Racing.com the portal for thoroughbred racing in Victoria and extend to near-real time live video streams on the mobile web.
In addition, Telstra fixed internet subscribers will also enjoy unmetered downloads from Racing.com.
The deal will also expand the real-time capabilities of Racing Victoria's Integrity Control Room - a facility at its Flemington head offices with specialist integrity officers that remotely support stewards overseeing the conduct of race meetings.
Live video conferencing between stewards, photo finish feeds and the integration of Hawk-Eye and associated video technology are among the services Racing Victoria can further develop in the operation of its control room.
Telstra chief customer officer, global enterprise and services, Martijn Blanken, said Telstra had worked hard to assemble the depth and quality of media services available to customers.
"This partnership with Racing Victoria is a fantastic example of the capabilities our portfolio presents," he said.
"This new model is one of the first of its kind in Australia and demonstrates a truly disruptive approach to sports broadcasting."
Racing Victoria Chief Executive, Bernard Saundry, said the partnership with Telstra provides Racing Victoria with innovative technology solutions to support its media strategies.
"We are delighted to announce this partnership with Telstra that puts the industry in control of racecourse connectivity and the data highway from our racecourses.
"The Telstra Digital Video Network opens a world of possibilities in the future broadcasting of Victorian racing."
Sign up for MIS Asia eNewsletters.