Telstra has expanded it's growing media solution portfolio with the released a video platform which enables broadcasters and content creators to distribute video in real time.
The IP-based delivery network, Global Media Switch, provides customers with codec-level (compressed data) connectivity directly from the originating content source all the way to the broadcast destination.
Telstra global enterprise and services director of marketing, Jim Clarke, said Global Media Switch accommodated the significant transformation that the media landscape was experiencing, by offering greater control over media assets and 'Codecs as a Service' through a zero-capex pricing model.
"With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets," he said.
"In this new era, staying profitable requires fresh thinking and adaptive approaches to technology.
He said the Global Media Switch Web portal allowed video contributors to take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost effective way, and even advertise content to other media providers to further maximise revenues.
"Whether customers are broadcasting 24 hours a day or delivering content for a live special event, Global Media Switch helps customers overcome the risk of unreliable transfers, buffering interference and low video quality."
"It can also be combined with Telstra's Satellite Media Services, which provide access to more than 20 communications satellites for a complete digital media solution."
It is now available in global locations via a range of packages and pricing.
The launch follows Telstra's recent acquisition of Ooyala, a leading innovator in premium video publishing, analytics and monetisation.
Clarke said both initiatives expanded on Telstra's growing media solution portfolio and were proof of the company's commitment to investing in purpose built solutions for the media industry, to support the shift in business and operating models due to changes in viewer behaviour.
Sign up for MIS Asia eNewsletters.