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The A-Z of LinkedIn

Lisa Banks | Feb. 16, 2012
LinkedIn has become a dominant player in the recruitment and human resource space in the past few years, with 150 million members and availability in 200 countries

There is a variety of open and closed groups on LinkedIn. Joining those relevant to your industry is a must for CIOs. You can discuss issues among peers and make new connections in the industry. Discussions in open groups can be viewed by anybody, whereas closed groups are for members-only.

CIO Australia group is where Australian CIOs and IT leaders can connect and share their ideas on using IT to create business value and make the most of opportunities in a growing local market. The group is open to CIOs, IT directors, COOs, CTOs and senior IT managers. You can be working for an Australian organisation, heading up APAC operations or an ex-pat living and working overseas but the group is not open to sales executives, consultants, recruiters, business development managers or IT service executives.

If you're searching for the next IT star to join your place of employment, you might want your HR team to place a job advertisement on LinkedIn. You can share the advertisement using other social networks such as Twitter and Facebook and post them to LinkedIn groups. "Because CIOs are always on the lookout for skilled talent, and with a war for talent out there, having a good profile allows members to connect and network," Rosenberg says.

Including an up to date, professional and appropriate image as your LinkedIn profile picture is vital for IT leaders in order to make a more personal impact and connect with colleagues. Making sure that this image is consistent with your online brand is necessary too.

Having relevant information on your profile is not only important to maintaining good relationships -- it could land you your next big career change. LinkedIn also allows users to browse for jobs by company and informs you once a colleague or contact leaves his or her current position.

Having an up to date profile with the right information is vital. It lets you reap the benefits of any career opportunities, so updating your profile with current position, location and other details is a must.

The learning centre, also known as the Help Center of the social networking site, is where you can find relevant and up to date information about several topics. It is a must for anybody new to LinkedIn.

There are LinkedIn apps for several mobile platforms, including Apple's iPad and iPhone as well as phones and tablets running the Android and BlackBerry operating systems.

"On certain Optus and Vodafone/3 plans you can actually get free use of LinkedIn on your mobile," Rosenberg says. "We've realised that more and more of our members are mobile and not tethered to their PCs. We really want to be available where our members are."


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