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The A-Z of LinkedIn

Lisa Banks | Feb. 16, 2012
LinkedIn has become a dominant player in the recruitment and human resource space in the past few years, with 150 million members and availability in 200 countries

Without networking there would be no LinkedIn. Being the world's largest professional online network, LinkedIn is a great way to get in touch with old connections and establish new ones through groups and associations with similar interests to yours.

LinkedIn Outlook Connector lets you access LinkedIn from Microsoft Outlook. You can view updates from members of your network and send invitations to new contacts to connect using LinkedIn.

While keeping your Facebook profile private from your colleagues can be a good move, leaving your LinkedIn profile with some information visible to others is vital according to Rosenberg.

"Make sure you have a fully complete profile; make sure you have an updated photo of yourself and preferably one that represents you in a professional light," he says.

LinkedIn's Answers section allows members to pose questions to other members of the site, as well as respond to others' questions. People who provide the best answers to questions in certain categories are flagged as experts on their profiles.

"Recommendations talk about credibility; it shows trust," Rosenberg says. "Because the recommendations are linked to someone's profile, one can very quickly see it was a colleague or a boss or someone in the same industry that posted the recommendation."

One easy way to complete your profile is to get past and present colleagues to recommend your work. You may want to reciprocate by writing a recommendation for them.

Adding specialties to your profile allows other LinkedIn users to get a better idea of exactly what it is that you're good at. This doesn't need to be a large amount of text, but provides a little more detail than your standard resume would. LinkedIn also includes [xref:|Skills & Expertise]] tracker.

Adding your Twitter name to your LinkedIn profile provides another way for users to contact you. LinkedIn also allows you to share updates using your Twitter account.

A unique URL allows you to include a link on emails or on the cover letter of a resume. It not only saves time, it shows potential employers that you care about being contacted via LinkedIn.

Want to know who is looking at your profile? Click on the 'edit profile' button to see who has viewed your account, depending on their privacy settings, and what industries they work in. You can also see how often your profile has turned up in search results.

This is a variety of widgets available for Linkedin. You may want to add a snapshot of your LinkedIn profile to your blog, for example. You can also add a 'Share on LinkedIn' widget to your website, which lets people share your content with their LinkedIn network.


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