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This is what luxury watch executives think of your 'cheap, plastic-designed' smartwatch

Jon Phillips | July 8, 2014
If Apple's new watch guru feels the same way about smartwatches as his former TAG Heuer boss does, then he knows he'll face serious challenges in positioning the iWatch as a sophisticated wrist accessory with mainstream appeal.

"What could be a luxury smartwatch?" Linder asks. "What type of features? This is something we brainstorm. And if we find something, we could try it. But I don't see us taking a big risk, unless we find a way to make luxury watches looking like real luxury watches that provide very easy-to-use, smart information that isn't complicated — and don't just replicate the mobile phone."


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