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TomTom opens its first Asia Pacific store

AvantiKumar | Nov. 10, 2011
Dutch in-car navigation solutions firm TomTom has chosen Kuala Lumpur, Malaysia, to be home to its first Concept Store in the Asia Pacific region.

TomTom Concept Store @ CapSquare

PHOTO - TomTom Concept Store @ CapSquare, Kuala Lumpur




Dutch in-car navigation solutions firm TomTom has chosen Kuala Lumpur in Malaysia to be home to its first Concept Store in the Asia Pacific region.

Located at Kuala Lumpur's Pikom (national ICT industry body) CapSquare Mall, the TomTom Concept Store occupies 690 sq ft (64.1 sq m), said Tom Tom sales director, Southeast Asia and Australia, Brendan Danaher. "The concept store is a great addition for TomTom in Malaysia. We are excited to connect with Tom Tom customers in a new way and to put the most up-to-date GPS [global positioning system] technology in their hands."

"The opening of the TomTom Concept Store was an exciting opportunity presented to us by one of our partners in Malaysia - Apaq Technology," said Danaher. "We were also excited by what CapSquare and Pikom had to offer.".

He said the new store included videos on the technology behind TomTom's mapping and routing software, which is included in all TomTom GPS devices. "There are also product-specific videos, hands-on experience in using the various devices, many of which are pre-loaded with optional international maps and celebrity voices like Yoda, Darth Vader and Homer Simpson. Specially-trained staff members are also on-hand for product demos of TomTom's latest technology and devices."

Danaher said the company's latest portable navigation devices (PND) available in Malaysia include the XL 250, XXL 550, and GO 750.

Founded in 1991, TomTom, which is headquartered in Amsterdam with more than 3,500 employees, supplies in-car location and navigation products and services in more than 40 countries.

 

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