PHOTO - Dr. Kaizad Heerjee, U Mobile CEO.
A new partnership with communications solutions provider Ericsson will help Malaysian telco U Mobile to become the first operator in Malaysia to offer complete converged packages.
Under the five-year managed services contract with Ericsson, U Mobile will transform its business support systems [BSS] into an industrialised, real time converged environment, according to U Mobile chief executive officer, Dr. Kaizad Heerjee, speaking on 26 January 2012.
"[This arrangement] will allow U Mobile to focus its efforts on product development and at the same time have clearer visibility and more control over capital and operating expense," said Dr Kaizad. "Upon the completion of the transformation, U Mobile will become the first Malaysian operator to offer full-fledged convergent support to its subscribers. U Mobile will also be in a position to offer its customers more innovative services."
"The convergent charging solution, based on Ericsson's Charging System and BSCS iX, will be deployed and integrated into the existing U Mobile infrastructure," he said. "Leveraging on the new BSS, U Mobile will expand its services - such as real-time promotions and notifications, product & services cross bundling, real-time cost control for postpaid subscriptions, subscriber personalisation and flexible mobile wallets - which will become the key differentiators for U Mobile in the Malaysian market."
He said that more than one million U Mobile prepaid, postpaid and hybrid customers would soon be migrated onto the new platform. "By then, customers will be empowered to pick and choose what interests them the most and at the same time, U Mobile will be able to design and offer promotions and campaigns in real-time and in accordance with subscribers' interests."
"We are pleased to be U Mobile's transformation partner in bringing fully converged business and customer support to its subscribers," said Ericsson Malaysia and Sri Lanka head, Janne Laitala. "U Mobile customers should look forward to new and unique offerings, and an even better customer service experience."
"Ericsson will be responsible for business process consulting, competence development, solution design, deployment and systems integration of the convergent billing solution, as well as managed services," said Laitala.
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