Photo - Wong Heang Tuck, Chief Executive Officer of U Mobile Sdn Bhd.
Malaysian telco U Mobile has announced it will invest RM1.5 billion (US$470 million) to add a further 2,000 3G and 4G LTE sites across Malaysia by 2015, which will enhance network quality for its customers.
During the announcement in Kuala Lumpur, U Mobile chief executive officer, Wong Heang Tuck, said: "With a total investment of RM1.5 billion [US$470 million], the expansion is aimed at enhancing U Mobile's quality of service through wider network coverage while delivering the best mobile experience through more innovative products and services."
Wong said U Mobile will grow to a targetted market share of 10 percent and revenue increase of 50 percent by the end of 2015 when the sites are fully completed.
"While we may be the youngest among all the telcos, our commitment to innovation and bringing the best mobile and user experience to all our customers have certainly pushed us to achieve more in a shorter duration of time," he said. "We love being the challenger brand as it makes us move forward without losing sight of our goal of continuously reinvesting into our customers, people and infrastructure."
"Once the upgrade is complete, the new network rollout will cover key cities and strategic areas within Malaysia, which include Wilayah Persekutuan, Selangor, Seremban, Port Dickson, Nilai, Ipoh, Lumut, Penang, Johor Bahru, Muar, Kluang, Segamat and Batu Pahat," said Wong. "By expanding our network footprint, U Mobile will be able to increase its network capacity and needs to focus on offering superior high-speed 3G and 4G LTE mobile experiences to all consumers across Malaysia."
Customer at centre
"The expansion is also aimed at ensuring better network performance, geared towards a new generation of consumers who are data-hungry and highly connected," he said. "Through this move, U Mobile will able to serve greater high-speed internet service to the customers that require faster and stable mobile internet access for work and leisure."
Wong added that U Mobile recently completed an upgrade of its Business Support Systems, which included a migration to a new billing platform to allow end to end real-time tracking and customer fulfillment.
Sign up for MIS Asia eNewsletters.