"Keeping up to date with breaking news is one of the top three reasons for using social for 36 per cent of survey respondents. And more than a quarter (26 per cent) of our survey respondents maintain a blog," Johnston said.
Johnston added social media presents something of a paradox for business.
"Half of us believe our customer service issues are more effectively raised and resolved through social media, and 55 per cent of respondents say they are able to learn more about a company, brand, product and service through their use of social media than via their website.
"However, consumers are still wary of the commercial presence in social media, with 59 per cent concerned with the use of posts and tweets being used for commercial purposes. This is useful information for all businesses. If more than half of us rely on social media as the best way to connect with businesses, Australian businesses definitely need a social strategy," he added.
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