Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

WeChat officially launches in Malaysia

AvantiKumar | April 8, 2013
Originally made available to Malaysians in June 2012, the mobile social app receives a fresh boost with a TV campaign in Bahasa Malaysia.

WeChat Malaysian brand ambassadors modified

Photo - (From left) WeChat brand ambassadors Lisa Surihani; and Shaheizy Sam.


Mobile social communications app WeChat has been officially launched in Malaysia with the company's first television commercial in Bahasa Malaysia featuring local celebrities Lisa Surihani and Shaheizy Sam as brand ambassadors.

"Our recent entry into Malaysia has also opened up fresh opportunities to work with several giants across various industries," said China-headquartered Tencent International Business's vice president, Poshu Yeung.

"One notable partnership is with Domino's Pizza," said Yeung. "At the end of the TVC [TV commercial], you can find a short promotional scene featuring our valued partner. WeChat users who follow Domino's official account, will, upon redeeming a coupon code at Domino's website and iPhone app [online] be entitled to purchase a second regular pizza for RM1 with the purchase of a regular pizza at standard price."

He said three versions of the Bahasa Malaysia TVC were developed to bring WeChat to a larger segment of the local Bahasa Malaysia speaking market. The 30-second TVCs will be aired in April 2013 over four channels, namely TV3, TV9, Astro Prima and Astro Ria.

Originally made available to Malaysians in June 2012, the free mobile social communications application has been ranked as number one by Malaysians in both the iOS Appstore social networking free category and Android Google Play communication free category for one year.

"We believe this is because Tencent is committed to providing value to users and enhancing the quality of their lives," said Yeung. "WeChat is one way that Malaysians can enjoy the benefits of the value-added Internet and mobile services that we provide."

"When we launched WeChat globally in January 2011, the app garnered a worldwide user account of more than 300 million in just over two years, one of the fastest growing mobile social communications apps," he added.

Supported on wi-fi, 3G, and 4G data networks, WeChat can be downloaded free of charge for iOS, Android, Symbian, BlackBerry and Windows Phone devices. WeChat is also available for global use by supporting up to 17 languages including English, Chinese, Indonesian, Portuguese, Thai, Vietnamese, Russian and Bahasa Malaysia.


Sign up for MIS Asia eNewsletters.