Businesses, in turn, will leverage analytics to target only willing customers while leaving others alone, he suggested.
"At that point, the robocall will cease to be a nuisance and the vendor will look more like a trusted advisor," he said. "The necessary technology is already beginning to appear on the market."
Yet while the FCC's new rules offer a step forward for the protection of consumers, they do little to protect businesses at the receiving end of such robocalls in the B2B world, said John Busby, a senior vice president with Marchex, which offers what it calls "Clean Call" spam-blocking technology in its call analytics platform for businesses.
Marchex estimates that robocalling has generated 100 million toll-free calls to businesses this year alone, costing them an estimated $1 billion in phone charges and billions more in lost productivity.
"Say you work in a call center and you get interrupted for three or four minutes by an unwanted call," he explained. "That costs a business real money."
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