"We use Bluetooth now to connect to speakers, and headphones and car systems. We use Wi-Fi to do AirPlay to our TV or stereo. We can do WiFi syncing to iTunes now," he said. "It's time for the connector to evolve."
"So now we have Thunderbolt and Lightning in our connector strategy," Schiller said. "This connector is a modern connector for the next decade."
Schiller said Apple is working with accessory partners such as Bose, JBL, Bowers & Wilkins (B&W), and Bang and Olufsen to bring Lightning-enabled products to market by the holiday season.
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