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Why rapid-fire updates are the key to Microsoft's success

Brad Chacos | April 4, 2013
Ask five geeks about Windows 8’s greatest flaw, and you’re bound to get five different answers. Some diss the new Start screen. Some hate the big hole where the Start button used to be. Others rail against the indignity of having to swipe open a Charms bar to print or search for anything. And what’s with those Microsoft Accounts?

The future is an amorphous blob of devices and services delivering a consistent user experience in myriad form factors, not distinct Windows platforms.

(But why stop there? Microsoft could one day complete its own virtuous circleand give its first-party device lineup a big boostby granting free lifetime OS updates to Surface products. Computer manufacturers are smart to dabble in Chromebooks and Linux laptops, but thats a musing for another day.)

Tomorrow starts today

Matwyshyn raises a valid point about interface overload, but Microsofts move to incremental updates and continuous development looks like nothing but a good thing for users, Microsoft, and the entire PC ecosystem.

Sure, Microsofts new focus on services might be a bit worrying for traditionalists, but fear not: Stand-alone software may not feature as prominently going forward, but itll be around long after the Windows desktop dies away.

The computing world as we know it is built atop the OS that Bill Gates built. Microsofts shift from monolithic updates to a continuous development process may seem inconsequential on the Surface, but it signifies a new era for the PCone thats in tune with the fast-paced, Internet-connected world of today, rather than one beholden to the slower pace of physical discs and change-averse corporate upgrade cycles. An era built around the Internet of Things rather than staid black boxes.

Microsofts incremental future truly is the futurenot the past. And its about time it arrived.

 

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