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Will Android users feel welcome in Facebook's Home?

Jon Gold | April 8, 2013
Gather 'round, all you Chat Heads! Plus, the rise of Jelly Bean, Samsung phones with even bigger screens, and new Nexus rumors galore.

As you've no doubt heard by now, Mark Zuckerberg and his Facebook friends showed off the social network's hugely hyped new push into the mobile world at a media event held Thursday at the company's Silicon Valley HQ. And while some were no doubt disappointed that Facebook didn't release its own phone or re-branded fork of Android, the Home launcher should prove a lot more accessible to current Android users.

Essentially, what it does is replace your usual home and lock screens with a slow-moving slideshow of your Facebook friends' status updates and check-ins. You can double-tap on something to like it, leave comments, or perform a number of other simple gesture-based commands to enjoy what looks like a pretty slick, engaging presentation of Facebook content. The interface looks well-designed and easy to use, and it introduces unified messaging -- text and FB chat, at least -- that persists even when you're using other apps. (Which is both good and bad, if you ask me.)

It'll be available only for a few latest-generation devices at its April 12 release, but Facebook plans to continually update the software and add support for other phones, in addition to new features. Tablet support is planned, but won't arrive for "a few months," according to Zuckerberg.

In a lot of ways, Facebook Home looks like a potential winner for the social network. The interface adds new capabilities, seems to integrate well with Android and looks pretty nice, to boot. As a free app that you can simply download from the Play store, it'll be a lot easier to distribute than, say, a custom Facebook phone or Android variant.

However, there are still huge questions to be answered -- if it's constantly loading pics and other Facebook data, what's that do for your battery life and data allowance? Do people really want something that's just all Facebook, all the time? Will anyone be comfortable with the idea of Facebook being the central hub for all of his or her phone's messaging?

But the biggest question might be -- is it enough? Facebook has a track record in the mobile software space that could charitably be described as "troubled," so it really needs a big hit with the Home launcher. My impression is that it's interesting enough to tempt a lot of people to try it out, but I question its staying power. Android already does notifications and integration pretty well, so unless you're a huge Facebook fanatic, will this really be something you use every day? Time will tell.

As part of the event, HTC announced that it will release the HTC First (insert now-standard joke about HTC device names) on April 12 to line up with the general availability of Facebook Home. It'll be available on AT&T only, for $99 with a contract, and come with Facebook Home pre-installed. So I guess that's the Facebook Phone we've all been waiting for, right?


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