Samson demonstrated one application, Financial Factsheet, that allows users to view data from a customer database in graphical ways. For instance, it allows the user to query a database for contacts within a 50-mile radius, and have the results appear on a map.
"Users don't have to learn a new language. They don't have to open a filter, select an attribute, filter by the attribute. It's all laid out for them," he said.
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