Apple is also likely to talk up iCloud, though it's less clear exactly what features Cook may have up his sleeve for Apple's cloud/syncing service. (One possibility: the ability to include videos in photo streaming.) Also unclear -- and this is the biggest question mark to me -- is the future of AppleTV.
I'm not talking an actual Apple TV. No one knows when or whether Apple will ever produce such a device. But Cook could begin laying the groundwork now. If there's ever going to be a TV from Apple, it makes sense for the company to introduce a software development kit (SDK) sooner rather than later. An SDK would help developers build an army of apps for existing AppleTV devices so that an Apple-branded TV would arrive with a thriving app ecosystem. So, while a bona fide Apple TV will be a no-show, there's a decent possibility for an AppleTV SDK -- especially since Apple is expected to show off a new OS for the current device.
Oh, and, as Jobs used to say, one more thing: About all the chatter of a new 7-in. iPad? Stop it. No. Not happening.
Regardless of the specifics, this year's WWDC presents Tim Cook with his best opportunity yet to show that Apple in the post-Jobs ever is as vital and relevant as ever. You don't need a crystal ball to see that that's just what he plans to do.
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