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WWDC: What we didn't see

Lex Friedman | June 14, 2013
The keynote event that kicked off Apple's 2013 Worldwide Developer's Conference was jam-packed with announcements: iOS 7, OS X Mavericks, a new Mac Pro, new MacBook Airs, new apps like iBooks and Maps for Mac, and more.

It's also at least a bit surprising that Apple didn't show off a design overhaul in Mavericks. I'm not complaining about this one per se--I think Mountain Lion looks just fine. But I do find it curious that, while repainting so many pixels on the iOS side, Apple seemingly thinks OS X's core visual theme looks just fine as is. That may well be because the iOS design overhaul is coming at a special point in Multi-Touch's history: Now that users understand how iOS works, the system can offer fewer visual hints about what is and is not tappable than was previously required; since there's no analogous evolution happening on the Mac, OS X may not need such a vast change.

What we saw
All that said, what Apple did unveil at WWDC looked polished, impressive, and worth getting excited about--and we still have many months of betas and changelogs before iOS 7 and OS X are released to the public. Any remaining unfulfilled hopes and dreams only mean that we have more to look forward to the next time Apple schedules a major press event.


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