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Yahoo launches online platform for Malaysian women

AvantiKumar | Dec. 2, 2013
Kuala Lumpur-born Daniella Sya to host Sky Factor channel with dedicated editorial team, said Yahoo's Karen Vera.

Daniella Sya - Yahoo Malaysia

Photo - Daniella Sya, Host, Yahoo Malaysia.


Internet giant Yahoo has launched an online channel called Style Factor Malaysia for Malaysian women featuring fashion, beauty and personal care content with a dedicated editorial team.

Style Factor Malaysia, which like its Yahoo US counterpart, is rooted in an ongoing partnership with Procter & Gamble [P&G], is to be hosted by Kuala Lumpur-born and raised model Daniella Sya, said Yahoo Southeast Asia regional executive producer for media development and custom brand experiences, Karen Vera.

Making its debut in Malaysia, Style Factor has its roots in Yahoo US, the concept originating from a long-time global partnership with Procter & Gamble. The initiative has been successfully extended to other Asian countries like Indonesia, India and the Philippines in the last two years.

"We are excited to bring Style Factor to Malaysia as it offers a rich, immersive branded content experience, which seeks to inform, engage and entertain our users," said Vera.

"We are happy to strengthen our global relationship with P&G to offer the brand the right kind of audience and editorial strength required to launch the branded entertainment experience to connect with relevant consumers," she said.

Daniella Sya said locally produced content including trending leisure and entertainment topics will be supplemented by the 'signature video series with short Style Factor episodes in both English and Bahasa Malaysia.

"I hope audiences will accept this concept and find our tips useful to make their days go better," said Sya. "We've tried to make this show as friendly as possible so it'll reach out to as many women with beauty and home concerns."

Yahoo said its Malaysia's monthly video stream numbers have increased tenfold over the past year, rising from 160,000 streams in Aug 2012 to 1.96 million streams in Aug 2013.


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