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5 ways the Apple Store could embrace a luxury vibe

Oscar Raymundo | Dec. 11, 2015
Apple senior VP of retail Angela Ahrendts is on a mission to make the Apple Store more classy. Here's what she should do.

If Apple were truly a luxury company, every iPhone could come with a case and Lighting connectors would have a lifetime warranty. People pay a premium for luxury products because they often are all inclusive of these types of incidentals. Just think, how silly would it be be to see an ad for an Hermès bag that said the shoulder strap was sold separately.


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